2019 Digital Marketing Trends:
"Technical Marketing" is now jack of all trades, "and" master of online campaigning

Brief: In our 2018 Business Marketing Trends, we discussed that the "customer experience personalised through Social Media" will become the biggest driver of marketing transformation. The era of Google as the only major search engine is coming to an end. Everything will be search engine (e.g. Amazon, Ebay, Craigslist, Instagram, Pinterest, etc.). The battle of voice search engine positioning will be starting.

The transformation has taken effect. Now customer expectations, speed of light "impulse response" purchasing, and marketing innovation are rapidly growing, changing, and transforming previous trends in marketing. In the past, "budget, tools and talent" dictated marketing success. This is no longer the case, just on its own. Savvy digital marketers who are highly technical and understand digital media (and how best to exploit it) are now the leaders and influencers of maketing.

This is our 23rd year doing annual marketing trends report for the online and digital marketing industry.

Have a wonderful and very prosperous 2019.

2019 Business Marketing Trends Predictions :
The Age of Technical Marketer (MegaMarketer)

23nd Edition of our Annual Online (Digital) Marketing Trends Report - 2019

Each year, we contact hundreds of online marketing industry leaders, and top 100 Marketing Agencies, as well as the top PR company executives to conduct a 30-min phone interview to ask questions about their predictions for the upcoming year, and what changes or transformations they witness during the previous year. We then compile the data and have an in-house discussion among our own leading marketing experts, each of whom have at least 20+ years of digital online marketing experience. Once all the data is compiled, we produce our report: this Annual Online/Digital Business Marketing Trends and Predictions.



And we also like to thank all the people who were involved and provided their expertise and knowledge for us to put this report together, and express our deep appreciation for their support.

FINALLY, see if you notice how we tried to make key points


and avoided long and boring sentences, or pages and pages of reading.

Hope you enjoy it.

Thank you for visiting us.

Contact us if you wish to discuss this report with one of our research experts:

10 Major Marketing Trends Predictions For 2019

Digital Media Dominates The World of Marketing, As Expected

1. Only "Technical Marketing" helps you succeed in this ocean of customer data

Online marketing success demands a highly technical marketing professional (in-house or outsourced).

Being a "technical" professional in marketing is now "modern-day marketing literacy" and without it marketing professionals are lost in a never-ending ocean of highly relevant data.

Marketing your products and services online in 2019 demands that you assemble teams of technical marketers who are also experts in digital design, data analysis, marketing tools, campaign automation systems, and integration engineering. Along with customer experience and user behavior analysis, it is the technical nimbleness combined with cross-disciplinary marketers that can support a growing ecosystem of purpose-built marketing strategies and tools allowing your campaigns to be successful.

Non-technical marketers can't analyze oceans of data created by the widening range of customer data while also developing captivating content (text, video, and animation), nor can they afford the constant developer outsourcing costs needed to implement cutting-edge digital marketing and social media campaigns.
The Good Digital-native marketers outscore general marketers by 75%
The Bad There is a huge skills gap between current marketers and digital-native marketers
The UglyWidening range of customer experience demands analysis of oceans of data

2. Attention-Grabing Marketing is changing to Emotion-Loyalty Marketing

Attention-grabing marketing is no longer enough to catch the eyes of customers.

Online purchasing is now an emotional decision, and engaging customers online requires a trigger of the right emotions that deliver happiness and wins their hearts.

Consumers are conscious of a brand's social impact and policies and this affects their buying behvior more than ever before. For instance, online behavior changed in the last 12 months, enormously, during the ongoing Facebook privacy and transparency investigation and the perceived negligence (or malace) on consumer privacy and data. The armchair talking point has changed to making purchasing decisions based on loyalty to responsible brands.

Businesses that wish to have long-term marketing success need to build a purpose-driven brand, consious of customer loyalty and emotional reactions, in order to develop effective marketing campaigns.
The Good Socially responsible businesses and companies will win over customers
The Bad Can't ignore and sit on the fence. Must choose and act. And look the part.
The UglyOne mistake or mishap in PR and you lose big. Much harder to recover.

3. Marketing Success: Personalization of content, products, & customer emails

To succeed with online digital marketing in 2019, you need to personalize your entire marketing

In a recent survey, 95%+ of marketers indicated that personalization advances customer relationships in the marketing-prospecting process. The future of e-mail is real-time, personalization, and consumer behavior targeting.

Small to medium size businesses and companies are finding out that offering a login account for each and every Internet visitor is a great way to personalize the interaction with potential clients and make them feel that they are receiving personalized attention. Prospecting by interacting with potential customers across social media networks can also help increase customer brand loyalty. It is possible to send highly personalized and relevant messages through marketing automation and collect responses and customer data to improve communication and drive conversions.

Consumers expect you to deliver individualized content to address their needs and wants. You can do that through data collection, analysis, and the use of automation technology.
The Good Great way to increase sales. Very effective.
The Bad Time consuming, unless you use the right tools.
The UglyTime-consuming, costly, needs analytics.

4. Marketers have started using AI to increase lead generations and sales

AI data mining is facilitating customer retargeting, push notifications, and click tracking.

If you’re not already working with digital marketing experts on AI for gathering marketing intelligence, campaign optimization, product fulfilment, and delivery systems, you’re falling behind.

According to Forresters and other leading market analysts, more than 50% of marketers are using AI to improve upon existing products and services, increase data gathering on customer preferences, optimization of campaigns, provide new revenue streams, reduce customer turnovers, increase marketshare acquisition, find new business models and new pricing strategies, as well as improve customer satisfaction in all aspects of the support infrastructure.

According to IDC Research, about 65% of marketers believe AI can deliver real-time personalized advertising insertions and optimized message targeting.
The Good Obvious benefits of AI to most businesses
The Bad Still not widely adopted and under utilized
The UglyDelay may cost you your marketshare

5. Content Marketing is still the "King" and will continue to be the best ROI

Video marketing and social media continue to grow and grow

Content marketing is the center of all successful digital marketing. Social Media Networks offer the most convenient and welcomed 'marketing engagement' process that promotes content while creating user experiences which convert.

According to a IDC and Forrester Research and other leading surveys, more than 80% said they are watching more online video today than they were a year ago. Overall, 65% have visited a vendor’s website after watching a video. Hubspot’s Consumer Behavior Survey confirms this trend. Over half (55%) of users say they consume an entire video (when distributed through Social Media), compared to 29% for blogs and 33% for interactive articles. If you want your entire message to be consumed, video tends to be the preferred medium. Still, many smaller businesses have no clear strategy for making Social Media work for them and say they need help with this form of content marketing.

Every savvy marketer knows social media is the most effective digital marketing method to expand your market reach, connect with your target audience, and grow your business.
The Good Social media advertising will grow about 150%
The Bad Marketers have to fight a decline in organic reach
The UglyMarketers face a Never-ending "New Tools" Fatigue

6. User experience as important as ever

Customer experience is key to online marketing success

User-experience based marketing and retargeting are critical and is now applied by all types of businesses regardless of their sector or size or marketshare strategies.

Accenture study found 87% of customers think brands need to put more effort into providing a consistent and better customer experience. Aberdeen Research Group study found that companies with multi-channel customer engagement strategies retain about 90% of their customers, as compared to 30% for companies with weak multi-channel strategies. Also mobile experience is key as 52% of customers are less likely to engage with the company because of bad mobile experience.

User experience fuels all digital channels from search, engagement, interaction, customer service, email and social media marketing. Plenty of opportunities if you get the customer experience (engagement, mobile experience, service, and support) right. Very little, if you don't. About 90% businesses are soon expected to compete mainly on customer experience. Organizations that take customer experience seriously will win customer loyalty.
The Good The single most exciting opportunity for 2019
The Bad Now, it's an urgent "key brand differentiator"
The UglyChallenging, time-consuming, difficult to gauge

7. "Subject matter experts", are the Influencers in sales marketing

The BEST WAY to attract, and sell to customers

It's been said a dozen times in the last 12-months by industry experts, that the new sales and marketing "Rainmakers" are the "Subject Matter Experts". They are the ones customers want to buy from, not an order taking salesperson.

For decades long, there has always been the talk about some salespeople being simply magnificent at their job. Well, in almost all cases studies, that particular salesperson was an expert in the product/service field they were selling. People do not want to buy from someone who is selling a product. They want to receive an insight and they will continue to gravitate towards "Subject Matter Experts". That is why they are called the new "Rainmakers".

"Subject Matter Experts" are the ones everybody wants to buy from. These individuals understand and can help guide the sales process, whom everybody wants to have access to in order to gain insight.
The Good Great opportunities for smaller companies
The Bad Too many avoid interaction with customers
The Ugly Can't hire them cheap, can't train one quickly

8. Digital marketing will continue to go LOCAL and you'll
have to fight for your local presence

Consumers want local businesses to interact with them

May be obvious, since you don't want to find a dentist 100 miles away when you have a toothache, but most things are going "more" local.

Local focus in Social Media interactions and their search results (localized social platform) in 2019 and beyond will continue more rapidly as this gives consumers what they keep asking for: local focus. This also gives local businesses the chance to compete with even the biggest brands for consumer attention, but they will certainly have to fight for it.

Big brands as well as smaller businesses have to focus on local marketing: getting all their locations ranking in local events, local social media pages, and local targeting.
The Good Local has always been more trustworthy and authentic
The Bad Have to compete more for smaller marketplaces
The Ugly Newcomers soon positioned to be excluded

9. About 80%+ of Website visits will be on mobile devices
by end of 2019

Mobile the most popular way to browse the Web

Over 60% of searches came from mobile in 2017, and are expected to be about 80% in 2019. Not only more mobile web browsing, there are more searches by mobile users than laptop/PC users.

For some time now the trend on the rise has been a strong emphasis on mobile. Advertising has een swiftly transitioning to digital and mobile advertising and businesses continue to shift their spending towards digital marketing, in particular in Social Media, since smartphones continue to proliferate and digital advertising continues to dominate. The newer generations (Millennials and Z-Gen) are so use to (and confortable) with smartphones that they find laptops/PCs as almost antiquated and primitive. Yes, mobile will continue to grow - even more.

By end of 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending, because 62% (currently) of internet users own a smartphone and use it for Web browsing, which will only continue to grow.
The Good More apps and features for mobile users
The Bad Yes, more apps and more features = overload
The Ugly Competing larger mobile apps, slower internet speed

10. Sales and content marketing will be fully integrated

Smarter organizations are integrating sales and content marketing

As customers and buyers continue to do research online to find answers to their questions and concerns, smarter companies are positioning themselves to answer these questions as part of their marketing process.

Successful companies are quickly adopting a full integration between the front-line sales teams to identify topics for content marketing, and the content marketing team to develop content online to help sales professionals to effectively use this content in the sales process by answering customer questions and concerns and develop loyalty and reputation. Most of this takes place over the Social Media, where customers are relaxed and are enjoying interactions with their friends. Obvious.

Marketers are more successful when they integrate sales needs/activities into the content marketing cycle where engagement channel is used as an entry point into the sales process.
The Good Great nurture journey leads to successful sales
The Bad Untrainerd digital sales rep squanders leads
The Ugly Non-adopters will be left behind, in the dust



1. Artificial Intelligence (AI) Will Grow in 2019, and even more in the years to come

2. Voice activation will continue to grow but it needs quality and context improvement

3. Video marketing, streaming, usage, searching, and viewership will continue to soar in 2019

4. Customer experience marketing will probably be a big marketing story in 2019

5. Marketing automation and email marketing will continue to grow and increase profitability

6. Subject matter experts - a phrase you will hear again and again

7. Everything mobile, mobile, mobile

8. Digital marketing heading for strong localization

9. Big Data (including market and customer insight and predictive analytics), a winner

10. Convenience and customization will continue to integrate and converge

11. Professionals need to maximize marketing opportunities

12. Strategic social media marketing will be the best method for winning customers in 2019

13. Marketing to Generation Z will start to take shape

14. Messaging on digital platform must be compelling

15. By end of 2019, mobile advertising to grow to 80% of all U.S. digital ad spending

16. By end of 2019, American adults are expected to spend about 4 hours/day on mobile media

17. Smartphone users spend about 80% of their time on social media

18. SEO services will have to start focusing on voice search ranking

19. About 70% of users say they won’t use/recommend a business with non-mobile website

20. Over 71% of marketers regard mobile marketing as a core part of their business

21. About 50% of millennials watch video on their mobile device

22. Just short of 50% of mobile searches are looking for local products/services/businesses

23. Content marketing is a very significant strategy for more than 80% of B2B marketers

24. 80%+ of mobile visitors who look up for a business on their device, visit them

25. 85% of mobile visitors use their mobile devices to have access to Web content from anywhere

26. Social media is the fastest growing trend in the history of the world

27. Social media growth faster that the Internet itself (1.4 billions users within first 10 years)

28. Social media influencers an essential part of social media marketing

29. Augmented virtual reality beginning to be embedded in social media marketing prototypes

30. Social Messaging Apps have 1.3. billion users (2 billion messages between people and businesses)



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